Learn how marketers are using artificial intelligence to create content and why the human element is as important as ever. This blog discusses difficulties felt by Google, YouTube, Instagram and Facebook in fighting against the influx of artificial content, and why people prefer watching exclusive, organic content. Unlock strategies of how brands can prepare for the future by embracing human’s creative element and creating deeper connections in an era filled with automation.

The digital landscape is shifting as third-party cookies fade, forcing marketers to embrace first-party data. This sensitive, intimate data requires building trust and cultivating relationships—more like friendships than transactions. In a world where privacy is paramount, marketers must prioritize relational marketing, creating genuine connections with their audience. The key question now is: how can marketers foster trust while respecting privacy in this evolving environment?