In 2024, 76% of consumers are more likely to purchase from brands offering personalized experiences. Personalization boosts ROI by up to 2000%, with businesses seeing 40% higher revenue through personalized marketing efforts. Learn how personalized interactions increase customer loyalty and drive significant business growth.

Conversion rates vary significantly by industry, with benchmarks in 2024 showing that B2B SaaS has an average conversion rate of 1.1%, while Legal Services leads B2B sectors at 7.4%. In B2C, the Food & Beverage industry tops the list with a 5.96% conversion rate. Understanding these benchmarks helps businesses optimize their marketing efforts and gauge their performance. Channels like email marketing (2.8%) and paid search (4.8%) show varying success rates depending on the industry, with factors like pricing and traffic sources playing a key role.

Global digital ad spend is projected to reach $740.3 billion in 2024, up from $626 billion in 2023. Major drivers include search ads, social media, and video advertising, with retail media and AI-driven marketing leading the growth. By 2025, digital ad spend is expected to surpass $798.7 billion, fueled by the rise of privacy-first marketing, short-form video content, and connected TV (CTV) ads. Discover key trends shaping the future of digital advertising, including investments from Amazon and Walmart, and how businesses are leveraging these platforms to engage consumers.

How many SaaS companies are there in 2024? As of 2024, it's estimated there are between 30,000 and 42,000 SaaS companies globally, with around 17,000 in the United States alone. The SaaS market continues to grow rapidly, projected to reach $908 billion by 2030. North America leads the SaaS industry with 58.6% of the market share, followed by Europe and Asia. Major players like Microsoft, Salesforce, and SAP dominate, but new startups are emerging daily. Learn about SaaS market growth, trends, and challenges in our detailed analysis.