Conversion Rate Benchmarks by Industry 2024

Conversion rates vary significantly by industry, with benchmarks in 2024 showing that B2B SaaS has an average conversion rate of 1.1%, while Legal Services leads B2B sectors at 7.4%. In B2C, the Food & Beverage industry tops the list with a 5.96% conversion rate. Understanding these benchmarks helps businesses optimize their marketing efforts and gauge their performance. Channels like email marketing (2.8%) and paid search (4.8%) show varying success rates depending on the industry, with factors like pricing and traffic sources playing a key role.