Global Digital Ad Spend Trends and Predictions for 2023-2025

Global digital ad spend is projected to reach $740.3 billion in 2024, up from $626 billion in 2023. Major drivers include search ads, social media, and video advertising, with retail media and AI-driven marketing leading the growth. By 2025, digital ad spend is expected to surpass $798.7 billion, fueled by the rise of privacy-first marketing, short-form video content, and connected TV (CTV) ads. Discover key trends shaping the future of digital advertising, including investments from Amazon and Walmart, and how businesses are leveraging these platforms to engage consumers.